The Art of One-Way Transmission: Practical Primacy

The beginning of interactions is important…the most important. The primacy effect states that people will remember and be more influenced by the beginning of an interaction than any other part. This high impact two-part webinar series provides practical advice all professionals can use to begin any interaction in the best possible way. Interactions include meeting a person for the first time, the opening of a presentation, a voice message, writing an email, presenting on skype. Knowing what to say, and how to say it at the beginning breeds the confidence and composure needed for the rest of the interaction.
These webinars are most of all… practical. We’ll cover the easy to implement formats to follow for all our professional interactions.
 
Pre-work:
Submit two samples of your emails.
 
Webinar One: Email Writing (45 minutes)
The imperative to communicate well is increasing. Clients, internal and external, do appreciate being informed, but only when the information is relevant, profitable, and well communicated. Don’t risk alienating others with poorly executed communication.

• Make written communication easy to write, easy to read, and easy to understand
• Identify the reader to maximize impact
• Identify the main message to get to the point
• Focus the message to inform and persuade

 
Pre-work:
Submit a short description of your next presentation
 
Webinar Two: Spoken Message (45 minutes)
Learn the simple to implement skills of organizing a one-way transmission to motivate others to pay full attention to your message. The organisational structure (when to say what) assists tremendously with comprehension and retention of even the most complex of ideas. Impress all with your ability to simplify the complex, get to the heart of the matter, and motivate receivers to want to pay attention.

• Develop your presentation’s structure for comprehension and retention
• Start strong every time
• Polish delivery and make effective contact
• Make performance anxiety work for you